“I am so excited about the opportunity that Heartland has provided me. After investing less than $500 in an unbelievable direct mail system, from my 1st mailing I received 39 fresh, new A leads with the client’s information in their personal handwriting. Just from these initial leads received, I have written over $4500 in life business, 1 single pay (SPWL) for $12,500, and a $135,000 annuity to boot.

After coming from a company where the leads were anywhere from 1-3 years old, and pounding the phones for up to 20 hours a week, this has been an unbelievable experience working with these types of tools. Receiving a lead that is less than 30 days old with the client’s information in their own handwriting makes a HUGE difference in the number of people that you are able to get in front of and actually help. Heartland has provided me with a great structure along with a full range of extremely competitive products to keep pace with today’s fast growing market.”

Brandon B – MI 

Brandon uses direct mail lead form FE46 which generates an average 3% return nationwide at a cost of $480/1000 leads dropped. That’s a net cost of only $16.00 per lead (national average.)  Brandon actually received over a 4.5% return on the drop he refers to above, so his lead cost was less than $11.00 per lead for that drop. Talk about value!

Brandon’s FE Script & Complete Lead Example

“In this industry it starts off with positioning. As agents we must put ourselves in the best position to not only to just earn a great income, but also first get in front of quality prospects. That’s the platform that UW provides.

With UW’s leads being the quality they are, we are able to give more presentations in a day to play the numbers game and that’s really all we can ask from a lead source and marketing partner. What I do best is help clients and UW’s leads allow me to position myself to have a great career.”

John M – NV 

John uses direct mail lead form FE08 which generates an average 1.5% return nationwide at a cost of $480/1000 leads dropped. That’s a net cost of just $32.00 per lead (national average.)

John’s FE Script & Complete Lead Example

“Why do I buy a telemarketed lead?

I love telemarketed leads because you can receive them in one or two weeks after placing your order, and people are expecting to receive information about life insurance. You even know who the beneficiaries would be.

Sometimes when you call to tell them that you are going to deliver the info, they have forgotten about the call, but you have some information that will help them remember, things like: Hobby, Beneficiaries and the Telemarketer’s name.

I use them as a complement to other lead types, not as my primary lead source.”

Jose T – FL 

Jose uses a telemarketed lead at a cost of $23.00 per lead.

Jose’s FE Script & Complete Lead Example