About Heartland


A family of agents working together.

Heartland is a national insurance marketing organization (NMO) founded on the core principles of honesty, integrity and real family values.  We are creating a family of agents who will be together for years to come.  Our agents learn together, work together, and ultimately, celebrate their individual and collective successes together.


Decades of Experience

The Heartland management team is diverse with decades of experience in all aspects of life insurance marketing, sales training, lead generation, Internet technologies and corporate management.

We’ve brought together the talents of key individuals, each focused on their areas of expertise, to create a synergy and cohesive framework where agents, regardless of background level or experience, can find a real home and family atmosphere… a place where they can thrive and excel.

Heartland Vision

The vison of Heartland is very focused but also fairly simple.  We provide opportunities to agents nationwide allowing them to focus primarily on a niche market of choice in their given geographical area so they can become the leading producer in that area.


Newly Licensed Agents

For newly licensed agents, one of the keys to outstanding success is to begin by focusing on a specific area of the market. When you have a single focus and task, and learn to repeat successful habits day in and day out, you will win more often than not. Then as you gain confidence and experience, you will grow and evolve into selling other products.


Quality Leads

Our quality direct mail leads for Mortgage Protection and Final Expense provide the entry into clients’ homes and the beginning of relationships that will last for years. With our fresh leads and proven marketing system, scripts, training and coaching, even average agents will achieve extraordinary income streams for themselves and their families.

Our proven methods and systems will also help seasoned agents who may not have achieved the level of success they desired in a different environment or alternative organization.  You will be able to achieve your financial goals quickly  by closing more sales and opening the door to a wealth of opportunities for many consumers.


Benefits to serve you

Heartland Financial Group is founded on the core principles of honesty, integrity and real family values.

Experienced Agents

Experienced agents will find the breadth of products they need to provide their clients with everything from term, whole life and universal life to annuities and wealth transfer products.

Realistic Success

If you dedicate yourself to working your plan that we’ll help you lay out and refine, it will be almost impossible for you to fail. Even though you are in business for yourself, you will never be in business by yourself. We stand ready to help you every step of the way.

Carrier Partnerships

Our unique valued partnerships with specific desirable carriers, will help you get exclusive products, underwriting, and website training from our carrier representatives themselves; thus guaranteeing you supreme confidence in the carriers you represent.


Training and Motivational Support

Much of our agent training is accomplished through online e-learning systems, so you can study at your own pace. HFGU, Heartland Financial Group University, will be a place for you to constantly expand your learning and understanding of the industry.

The online systems, coupled with our live national and regional training opportunities, and our weekly motivational support through sales training webinars and conference calls, keeps you fresh and abreast of the latest developments in products and the industry.

What's Next?

So now you know a little more about us, but we have lots more to share. If Heartland Financial Group sounds like the kind of place where you could thrive and grow, take a minute to set up a phone  appointment and let’s talk one-on-one and get all your questions answered. You have nothing to lose.