Bill Cole Named VP of Technology at Heartland Financial Group

BLUE SPRINGS – June 25, 2018 – Heartland Financial Group (“HFG”) recently announced that Bill Cole, Chief Operations Officer at One Life America (“One Life”), would be assuming the role of Vice President of Technology. Cole will continue to serve One Life as COO, in conjunction with his new role. 

“The One Life acquisition has landed us some talented executives with a pedigree of success in managing agency operations,” said HFG CEO, Todd Hill. “We are excited for Bill to spearhead our investment in technology as we seek to garner greater operational efficiencies on the day-to-day.” 

Cole was one of One Life’s President Scotty Elliott’s first hires in 2010. He came to One Life with an impressive background in custom software development, implementation, and deployment. He was charged with building out One Life’s technology infrastructure to include an IT helpdesk, software development team, and network administrative platform. 

“Bill has been an absolute pleasure to work with” stated HFG Chief Distribution Officer and One Life President, Scotty Elliott. “He shows up to work every day with a can-do attitude and he possesses that rare skill set of combining a strong technical acumen with extraordinary interpersonal skills. I fully expect him to make an immediate positive impact on the operational effectiveness of HFG’s platforms.” 

As VP of Technology, Bill will be charged with overseeing all technical components of the HFG enterprise. He will look to ensure that HFG is remaining technologically relevant and seek to build out custom solutions to support the expanding and diverse distribution. There will be a keen focus on helping create a top-flight shared services platform out of the Blue Springs, MO home office, with technological advancements at the forefront. 

“I’m excited to tackle this next challenge in my career” Cole said. “I have learned so much during my tenure at One Life that has prepared me to take this next step. I look forward to helping HFG build a championship technology division.” 


About Heartland Financial Group 

Heartland Financial Group (HFG), headquartered in Blue Springs, MO, is one of the nation’s leading independent distributors of life and health insurance products focused on serving the Senior Market. HFG develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes a career base of agents, partner IMOs and call centers. HFG has over 150 employees and a network of over 50,000 agents nationwide. HFG presently generates over 500 million of annual premium across the enterprise. You can learn more about HFG at 

Media Contact: 

Tegan Harrison 

Public Relations 


Partnership Inquiries: Tegrey Moot, Chief Marketing Officer 

Heartland Financial Group 



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